In 2004, The Negev Foundation brought Ohio companies to the annual Israfood-Hotex exhibition in Tel Aviv, Israel for the first time. They returned again in 2005. The Foundation provided registration assistance and information for seventeen Ohio food companies. With approximately 30,000 food distributors, retailers, wholesalers, restaurants, and hotel representatives attending, Israfood is the largest event of its kind in the Middle East. The invitation-only exhibition showcases international products from dozens of countries and hopes to attract more American businesses to display their products.
As part of the Initiative’s efforts, the U.S. Embassy in Tel-Aviv reserved a booth and display spaces for Ohio companies and trained specialists to do the on-site work at the event. These representatives staffed the pavilions, assembled displays, searched for distributors, and established contacts with Israeli, Middle Eastern, and European businesses.
The U.S. Embassy subsidized most of the cost of participating in the event and offered Ohio businesses a diplomatic discount for shipping to Israfood, which allowed companies to save money on their expenses. Because of the favorable currency exchange rate and free trade agreements between Israel, America, and Europe, Ohio companies were able to be more competitively priced than companies from other nations in food distribution.
Between 2004 and 2005, a total of seventeen Ohio companies were showcased at Israfood’s Ohio Booth:
As a result of the Israfood-Hotex Exhibition, two Ohio food companies began exporting their products to Israel. back to top